How we helped a new motorised personal vehicle to join the human race

Working on the Uniwheel brand launch was a transformational moment for the Rooster Punk team. Not only did the entire agency get to spend half a day learning (or not learning) how to ride the Uniwheel device, but we also got to work on a genuinely new piece of revolutionary tech that brought out the inner geek in all of us. Building the brand from the ground up was hugely rewarding, and seeing all our work come together in a showbiz event at Shoreditch studios made all the bumps and bruises worthwhile. Timur Artemev

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